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Résumé

Professional Background

A summary of my education, marketing projects, and the skills I bring to every project.

Micayla Ring

Digital Marketer · Brand Identity Specialist · Freelance-Focused

micayla.peck@easternstudent.ca

Professional Summary

Digital marketing student with a specialization in branding, visual identity, and logo design. Experienced in Google Ads campaign management, Google Analytics 4, and visual content creation using Canva. Currently studying digital marketing and building toward a freelance career helping small businesses develop well-crafted brand identities and effective marketing strategies. Strong combination of creative and analytical skills, with a genuine interest in helping businesses grow.

Education

Digital Marketing — Certificate Program

2025 – Present
Eastern College, Nova Scotia
  • Currently completing coursework in digital advertising, brand strategy, content marketing, and analytics
  • Developed a full digital marketing portfolio including SEM campaigns and brand identity projects
  • Gained hands-on experience with Google Ads, Google Analytics 4, Canva, and Mailchimp
Marketing Projects

SimpliScapes — SEM Campaign

2026
Google Ads Performance Max Campaign · Digital Marketing Portfolio
  • Conducted keyword research to identify high-intent local search terms for a London, Ontario landscaping company
  • Built a Google Ads Performance Max campaign with geographic targeting focused on the client's service area
  • Designed a branded landing page in Canva, hosted via Mailchimp, optimized for lead generation
  • Projected ~4 quote requests per week at a $65/day budget with a $98.91 cost per conversion

Brew Haven — Brand Identity Design

2026
Logo Design & Visual Identity · Digital Marketing Portfolio
  • Developed a complete brand identity for a fictional neighbourhood coffee shop from concept to final design
  • Researched target audience and brand positioning to inform colour, typography, and visual tone decisions
  • Designed logo, colour palette, and supporting brand elements using Canva
  • Delivered a well-crafted, on-brand identity package ready for real-world application
Marketing Skills & Tools

Platforms & Tools

Google Ads Google Analytics 4 Canva Mailchimp

Marketing Skills

Brand Identity Design Logo Design SEM Strategy Keyword Research Campaign Management Analytics & Reporting Content Creation Landing Page Design

Note: Additional work experience, volunteer roles, or extracurricular activities can be added here. Reach out to discuss further.

Want to learn more?

I'd be happy to discuss my background and how I can help with your project.

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