Selected Work

SimpliScapes, a landscaping company in London, Ontario, needed to grow the business locally and convert website visitors into qualified sales leads. The goal was to increase visibility in local search results and drive measurable quote requests.

Conducted keyword research to identify high-intent local search terms, applied geographic targeting to focus the ad budget on SimpliScapes' actual service area, and designed a landing page to match the campaign messaging and maximize conversions.

Built a Google Ads Performance Max campaign with researched keywords and location targeting. Designed a branded landing page in Canva, hosted via Mailchimp, that aligned with the campaign's messaging and included a clear call to action for quote requests.

Google Ads, Canva, Mailchimp, keyword research tools, Google Analytics 4.

Create a full logo and brand identity for Brew Haven — a fictional cozy neighbourhood coffee shop. The goal was to develop a visual identity that felt warm, welcoming, and distinctive, appealing to the shop's target audience.

Researched the target audience and desired brand mood before making any design decisions. Identified colour palettes and typography that reflected a warm, inviting atmosphere — the kind of place where customers feel at home.

Designed the full brand identity in Canva, using AI tools to brainstorm initial concepts before refining them into a well-crafted final design. Developed the logo, colour palette, and supporting visual elements to form a complete brand identity package.

Canva, AI brainstorming tools, colour theory and typography research.